Founders Notes

Founders Notes

Founders Notes

Consistency is not what you think it is

It’s only the second week of February and I already broke the consistency streak I set for myself at the beginning of the year. The goal was simple. One YouTube video every single week. And I misse...

Consistency is not what you think it is

It’s only the second week of February and I already broke the consistency streak I set for myself at the beginning of the year. The goal was simple. One YouTube video every single week. And I misse...

I bought the Fuji X100VI to document my journey

I know, I know. This might sound super strange coming from someone like me. And definitely not something you would expect from a designer turned founder now building digital products. But let me ex...

I bought the Fuji X100VI to document my journey

I know, I know. This might sound super strange coming from someone like me. And definitely not something you would expect from a designer turned founder now building digital products. But let me ex...

Why most digital products fail (10 brutal mistakes)

This is something I really wish someone had told me sooner, back when I was a kid full of energy, no responsibilities, and trying to hustle as much as I could on the side...

Why most digital products fail (10 brutal mistakes)

This is something I really wish someone had told me sooner, back when I was a kid full of energy, no responsibilities, and trying to hustle as much as I could on the side...

Why I decided to start creating content

For years I’ve been trying to convince myself to be more consistent in creating content online, but for some reason it never worked. Every time I tried, I would get bored and uninspired until one...

Why I decided to start creating content

For years I’ve been trying to convince myself to be more consistent in creating content online, but for some reason it never worked. Every time I tried, I would get bored and uninspired until one...

Know your audience before you build anything

If I had to pick one mistake I’ve seen over and over again in my career, both in my own projects and in the companies I’ve worked with, it’s this: building something without really understanding w...

Know your audience before you build anything

If I had to pick one mistake I’ve seen over and over again in my career, both in my own projects and in the companies I’ve worked with, it’s this: building something without really understanding w...

The thing we lose when we think we know

If you look it up, curiosity is defined as “a strong desire to know or learn something.” Pretty accurate, right? But here’s the thing. That curiosity seems to fade as we grow older. I don’t know...

The thing we lose when we think we know

If you look it up, curiosity is defined as “a strong desire to know or learn something.” Pretty accurate, right? But here’s the thing. That curiosity seems to fade as we grow older. I don’t know...

Where it all started

I guess this is where it all started. The moment I decided to stop chasing safety and started chasing freedom. This is the blog post that started it all. For as long as I can remember, I’ve always...

Where it all started

I guess this is where it all started. The moment I decided to stop chasing safety and started chasing freedom. This is the blog post that started it all. For as long as I can remember, I’ve always...

© 2026 dennisleoca.com, All Rights Reserved.

© 2026 dennisleoca.com, All Rights Reserved.

© 2026 dennisleoca.com, All Rights Reserved.