I know, I know. This might sound super strange coming from someone like me. And definitely not something you would expect from a designer turned founder now building digital products. But let me explain.

You see, when I first started this journey roughly two months ago, I realised something really important. Something I completely missed during all those years working as a consultant designer.

I never documented my journey.

15 years locked in my head

Imagine 15 years of your life just locked inside your head, with no real way to share it. I’ve met so many famous people. I’ve worked on a ton of amazing projects. And all I can do now to prove that is say, “Trust me.”

And that’s a huge problem, especially if you’re trying to build something of your own.

Because no matter what you do, no matter what you create, the most important thing you will ever have is trust.

Business is built on trust, not features

I’ve been around long enough to realise that business is done on trust, not features, not prices. Well, maybe prices too, depending on the industry. But the final decision always comes down to one question:

“Do I trust you to help me solve my problem?”

That’s why designers and creators have portfolios. And that’s why entrepreneurs and founders have track records.

If you go to an investor today, you’re over 25, and you have no track record and no real proof that you can build a company, good luck getting that investment. And honestly, that’s normal. Nobody trusts someone who “hasn’t done anything.”

This is not just a camera

And this is where this little thing comes in handy.

This is not just a camera for me. It’s a reminder of why I started this journey in the first place. It’s a symbol of the path I chose. And it’s a reminder not to forget to document it.

The cool thing about this little camera is how easy it is to use. You point it at what you want to capture, you press the button, and that’s it. No fancy filters. No complicated settings. Just one click and you’re done.

If the image is too bright, you adjust the exposure with the dial. If it’s too dark, you do the same thing and raise it. Everything else is done automatically. You get 40 megapixels, you can record 6K video, and you have built-in looks straight in the camera. It’s insanely simple to take a shot and send it to your phone.

Why this camera, when I already have everything else?

So why did I buy this when I already have all these fancy cameras I film with? I also have my phone. Why would I spend so much money on a point-and-shoot?

It might not be obvious for you, but for me it makes complete sense.

The number one reason is friction. Or better said, the lack of it.

This camera is easy to use and genuinely fun to shoot with. I found myself taking it everywhere. Walks. Coffee shops. Trips. And that allowed me to actually enjoy documenting the process instead of dreading it.

When I was carrying my Canon with a huge lens, I was always in this mindset that I needed to capture something amazing. Plus, it was heavy and annoying to carry, so 90% of the time I just left it at home.

Consistency comes from enjoyment

And this brings me to the main lesson I want to share with you.

If you want to be consistent at something, especially when you’re chasing a big goal, you need to find some enjoyment in the process.

You hear a lot of business people say you should never follow your passion. And in a way, I agree. But at the same time, no matter what you do, if you don’t enjoy at least parts of the process, you’ll be miserable.

Money alone can’t be the only reason you build a business or a product. You need to enjoy something along the way.

Find one thing you actually enjoy

For me, I hate admin. Contracts. Spreadsheets. All those boring but necessary business tasks. I still have to do them. They’re part of the game.

But I genuinely enjoy creating content, writing, and documenting the journey. And because of that, I’ve become more consistent with everything else I do.

I wake up knowing that yes, I’ll answer emails, send invoices, draft contracts, talk to my accountant. But I also get to do this. And that little bit of enjoyment keeps me moving forward.

The real lesson

So the moral of today’s story is simple.

Whatever your goal is, and whatever you’re working on right now, try to find something in the process that you enjoy.

Maybe you like taking pictures. Maybe you like writing. Maybe you like creating music. Add something to your daily routine that makes it easier to stay consistent. Something that makes you wake up knowing that at least one hour of your day will be spent doing something you actually enjoy.

And get yourself a reminder. Something that keeps you accountable.

It doesn’t have to be an expensive camera. It could be a flip phone, a pen, an old 50-dollar point-and-shoot. It can be anything.

Just make sure you carry it with you. Every day.

So you never forget why you started. And why you’re doing this in the first place.