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About me
About me
About me
I was born in a small German town called Crailsheim, right after my parents ran away from Romania when communism fell. They didn’t have much, just hope and a stubborn belief that life could be better. That’s where I got it from. The restlessness. The refusal to accept things as they are.
I was born in a small German town called Crailsheim, right after my parents ran away from Romania when communism fell. They didn’t have much, just hope and a stubborn belief that life could be better. That’s where I got it from. The restlessness. The refusal to accept things as they are.
Curious by nature
Curious by nature
Curious by nature
As a kid, I was always taking things apart. Toys, radios, computers.
Not because I wanted to break them, but because I needed to understand.
How things worked. How they could work better.
Growing up in Brașov, I never really fit in.
I wasn’t the loud kid or the popular one. I was curious.
And that curiosity slowly became my compass.
As a kid, I was always taking things apart. Toys, radios, computers.
Not because I wanted to break them, but because I needed to understand.
How things worked. How they could work better.
Growing up in Brașov, I never really fit in.
I wasn’t the loud kid or the popular one. I was curious.
And that curiosity slowly became my compass.
Learning the hard way
Learning the hard way
Learning the hard way
At sixteen, while most kids were chasing weekends, I was selling ice cream and fixing computers.
Not for money, for knowledge.
Because I knew early that knowledge, not luck, would be my way out.
In 2016, I packed a single suitcase, one thousand pounds, and moved to London.
No plan. No job. No backup.
Just faith that something would work out.
At sixteen, while most kids were chasing weekends, I was selling ice cream and fixing computers.
Not for money, for knowledge.
Because I knew early that knowledge, not luck, would be my way out.
In 2016, I packed a single suitcase, one thousand pounds, and moved to London.
No plan. No job. No backup.
Just faith that something would work out.
The turning point
The turning point
The turning point
For twenty-nine days, nothing did.
On the thirtieth day, during an interview, frustrated by rejection, I said:
“I don’t have experience. But I’ll outwork anyone who does.”
That moment changed everything.
I got the job.
And from there, life started to move fast.
For twenty-nine days, nothing did.
On the thirtieth day, during an interview, frustrated by rejection, I said:
“I don’t have experience. But I’ll outwork anyone who does.”
That moment changed everything.
I got the job.
And from there, life started to move fast.
Building from scratch
Building from scratch
Building from scratch
I built my own consultancy, UX Native, and began working with some of the biggest names in the world like Barclays, Booking.com, and Pearson.
Through design, I helped companies generate millions in profit and growth.
On paper, I was winning.
But inside, I was lost.
I built my own consultancy, UX Native, and began working with some of the biggest names in the world like Barclays, Booking.com, and Pearson.
Through design, I helped companies generate millions in profit and growth.
On paper, I was winning.
But inside, I was lost.
When life hit hardest
When life hit hardest
When life hit hardest
Even when I was earning twenty thousand pounds a month, something felt empty.
Then life brought me to my knees.
My wife went through years of heart failure and major surgery.
My son was born premature.
We spent months in hospitals, fighting for every small victory.
That’s when I realised how fragile it all is.
And that money means nothing if you’re not doing what you love with the people you love.
Even when I was earning twenty thousand pounds a month, something felt empty.
Then life brought me to my knees.
My wife went through years of heart failure and major surgery.
My son was born premature.
We spent months in hospitals, fighting for every small victory.
That’s when I realised how fragile it all is.
And that money means nothing if you’re not doing what you love with the people you love.
What I believe now
What I believe now
What I believe now
Today, I’m chasing something different. Freedom. Fulfillment. Purpose.
I’m documenting my journey honestly. The struggles, the doubts, and the lessons.
So others can see that success isn’t perfect. It’s messy, painful, and real.
You can build an empire and stay kind.
You can make money and do good.
You can live on your own terms, no matter where you start.
Today, I’m chasing something different. Freedom. Fulfillment. Purpose.
I’m documenting my journey honestly. The struggles, the doubts, and the lessons.
So others can see that success isn’t perfect. It’s messy, painful, and real.
You can build an empire and stay kind.
You can make money and do good.
You can live on your own terms, no matter where you start.
My mission
My mission
My mission
To create a blueprint that helps others chase freedom, not just wealth.
To show that you can build a life you love, one that makes you proud.
Because at the end of the day, I’m just a guy who took apart a few too many toys,
And never stopped trying to put the pieces back together, better than before.
To create a blueprint that helps others chase freedom, not just wealth.
To show that you can build a life you love, one that makes you proud.
Because at the end of the day, I’m just a guy who took apart a few too many toys,
And never stopped trying to put the pieces back together, better than before.