Designer turned Founder.
sharing my entrepreneurial
Designer turned Founder.
sharing my entrepreneurial
Journey
Journey
Journey
After 15+ years designing products for global companies, I’m now building my own. This is the journey from consultant to founder.
Companies I've worked with so far
Companies I've worked with so far
Latest Videos
Latest Videos
Latest Videos
Weekly videos where I document the process of building and scaling ideas.
Weekly videos where I document the process of building and scaling ideas.
Latest Founders Notes
Latest Founders Notes
Latest Founders Notes
Raw, unfiltered thoughts from the trenches of entrepreneurship.
Raw, unfiltered thoughts from the trenches of entrepreneurship.
Lessons
I bought the Fuji X100VI to document my entrepreneurial journey
Lessons
I bought the Fuji X100VI to document my entrepreneurial journey
Lessons
Why most digital products fail (10 brutal mistakes)
Lessons
Why most digital products fail (10 brutal mistakes)
Lessons
Why I decided to start creating content
Lessons
Why I decided to start creating content
Current Ventures
Current Ventures
Current Ventures
Ongoing projects shaping my journey as a founder and creator.
Ongoing projects shaping my journey as a founder and creator.
Latest Threads
Latest Threads
Latest Threads
Real-time thoughts from the build.
Real-time thoughts from the build.
Apple didn’t sell iPhones with features.
They sold trust.
Founders should take notes
I’m looking to connect with people who vibe with:
Entrepreneurship - Tennis - Racing - Content creation
If that’s you, let’s connect.
At Barclays, it took me 6 months to change the color of one button. But that button made them £2.5M.
Sometimes the smallest UX decision is the biggest business lever.
If your product needs a long explanation, it already has a problem.
Every time I waited for clarity, I got stuck. Every time I moved without overthinking, I made progress.
So this time I move first and let the clarity catch up.
What part of your journey feels the hardest right now?
Consistency, clarity, confidence, or something else?
If you’re in your 30s, distraction is the real enemy. Two weeks of obsessive focus did more for me than years of scattered effort.
Momentum isn’t exciting. Until it suddenly is.
You’re not lazy.
You’re uninspired.
Find a problem that pisses you off enough to build a solution.
Most people think they need motivation to stay consistent.
They don’t.
They need less friction.
One of the biggest mistakes I made early in my career.
I didn’t document my journey.
Years of work. Years of lessons. All stuck in my head.
You don’t need to be everywhere.
You need to be consistent somewhere.
Pick one channel. One voice. One message. And hammer it.
Apple didn’t sell iPhones with features.
They sold trust.
Founders should take notes
I’m looking to connect with people who vibe with:
Entrepreneurship - Tennis - Racing - Content creation
If that’s you, let’s connect.
At Barclays, it took me 6 months to change the color of one button. But that button made them £2.5M.
Sometimes the smallest UX decision is the biggest business lever.
If your product needs a long explanation, it already has a problem.
Every time I waited for clarity, I got stuck. Every time I moved without overthinking, I made progress.
So this time I move first and let the clarity catch up.
What part of your journey feels the hardest right now?
Consistency, clarity, confidence, or something else?
If you’re in your 30s, distraction is the real enemy. Two weeks of obsessive focus did more for me than years of scattered effort.
Momentum isn’t exciting. Until it suddenly is.
You’re not lazy.
You’re uninspired.
Find a problem that pisses you off enough to build a solution.
Most people think they need motivation to stay consistent.
They don’t.
They need less friction.
One of the biggest mistakes I made early in my career.
I didn’t document my journey.
Years of work. Years of lessons. All stuck in my head.
You don’t need to be everywhere.
You need to be consistent somewhere.
Pick one channel. One voice. One message. And hammer it.
Join the journey
If you’re chasing freedom, creativity, and purpose, this is for you. Every two weeks I share what’s working, what’s not, and what I’m learning along the way.
No spam, just raw weekly learnings.
Join the journey
If you’re chasing freedom, creativity, and purpose, this is for you. Every two weeks I share what’s working, what’s not, and what I’m learning along the way.
No spam, just raw weekly learnings.
Join the journey
If you’re chasing freedom, creativity, and purpose, this is for you. Every two weeks I share what’s working, what’s not, and what I’m learning along the way.
No spam, just raw weekly learnings.
Why am I doing this?
What is the mission?
What’s the catch?
Who is this for?
Why should I listen to you?
Where can I follow the journey?
Why am I doing this?
What is the mission?
What’s the catch?
Who is this for?
Why should I listen to you?
Where can I follow the journey?
Why am I doing this?
What is the mission?
What’s the catch?
Who is this for?
Why should I listen to you?
Where can I follow the journey?
Why am I doing this?
What is the mission?
What’s the catch?
Who is this for?
Why should I listen to you?
Where can I follow the journey?
Top questions
answered
Top questions
answered
Top questions
answered
The honest answers behind why I started this, what I’m building, and where it’s all going.
The honest answers behind why I started this, what I’m building, and where it’s all going.
The honest answers behind why I started this, what I’m building, and where it’s all going.
Why am I doing this?
What is the mission?
What’s the catch?
Who is this for?
Why should I listen to you?
Where can I follow the journey?