Founders Notes | Lessons from Building Something Real

LayBuy

I was hired by LayBuy to completely redesign their product and create a design system that would enable quick design changes with minimal resources. Given their small, inexperienced design team, I developed an extensive design system and trained the team on its use.

LayBuy

I was hired by LayBuy to completely redesign their product and create a design system that would enable quick design changes with minimal resources. Given their small, inexperienced design team, I developed an extensive design system and trained the team on its use.

LayBuy

I was hired by LayBuy to completely redesign their product and create a design system that would enable quick design changes with minimal resources. Given their small, inexperienced design team, I developed an extensive design system and trained the team on its use.

Booking.com

Collaborated with Booking.com for a year and a half to optimize their accommodation booking processes and increase their bookings. During this period, I was involved in multiple projects that led to a $44 million annual revenue increase. This was one of my most successful projects in terms of return on investment (ROI).

Booking.com

Collaborated with Booking.com for a year and a half to optimize their accommodation booking processes and increase their bookings. During this period, I was involved in multiple projects that led to a $44 million annual revenue increase. This was one of my most successful projects in terms of return on investment (ROI).

Booking.com

Collaborated with Booking.com for a year and a half to optimize their accommodation booking processes and increase their bookings. During this period, I was involved in multiple projects that led to a $44 million annual revenue increase. This was one of my most successful projects in terms of return on investment (ROI).

Influencer.com

I was hired by Influencer.com to create all their digital products, including their website, online presence, and internal tools from scratch. Over several years, I led the design team, collaborating closely with the CPO and founder Ben Jeffries, to develop and expand their digital footprint.

Influencer.com

I was hired by Influencer.com to create all their digital products, including their website, online presence, and internal tools from scratch. Over several years, I led the design team, collaborating closely with the CPO and founder Ben Jeffries, to develop and expand their digital footprint.

Influencer.com

I was hired by Influencer.com to create all their digital products, including their website, online presence, and internal tools from scratch. Over several years, I led the design team, collaborating closely with the CPO and founder Ben Jeffries, to develop and expand their digital footprint.

Barclays - Barclaycard

I was hired by Barclays to help increase their credit card sales. In this project, I was the sole designer on the team. Over six months of dedicated effort, I successfully increased their sales by 2%, resulting in a £2.6 million increase in net sales.

Barclays - Barclaycard

I was hired by Barclays to help increase their credit card sales. In this project, I was the sole designer on the team. Over six months of dedicated effort, I successfully increased their sales by 2%, resulting in a £2.6 million increase in net sales.

Barclays - Barclaycard

I was hired by Barclays to help increase their credit card sales. In this project, I was the sole designer on the team. Over six months of dedicated effort, I successfully increased their sales by 2%, resulting in a £2.6 million increase in net sales.

Multifix

Led the full redesign of Multifix’s digital presence while running my agency, UX Native. Starting with an outdated website and minimal assets, we redesigned their website and internal tools under tight budget constraints and limited control over development. Despite these challenges, the new experience improved usability, conversions, and overall online sales performance.

Multifix

Led the full redesign of Multifix’s digital presence while running my agency, UX Native. Starting with an outdated website and minimal assets, we redesigned their website and internal tools under tight budget constraints and limited control over development. Despite these challenges, the new experience improved usability, conversions, and overall online sales performance.

Multifix

Led the full redesign of Multifix’s digital presence while running my agency, UX Native. Starting with an outdated website and minimal assets, we redesigned their website and internal tools under tight budget constraints and limited control over development. Despite these challenges, the new experience improved usability, conversions, and overall online sales performance.

uxlab.academy

I created one of the best e-learning platforms to share my extensive knowledge in UX Design and Digital Product Development. This ongoing project, which I continue to grow, was entirely designed and developed by me using Figma and no-code tools like Webflow and Memberstack.

View Live

uxlab.academy

I created one of the best e-learning platforms to share my extensive knowledge in UX Design and Digital Product Development. This ongoing project, which I continue to grow, was entirely designed and developed by me using Figma and no-code tools like Webflow and Memberstack.

View Live

uxlab.academy

I created one of the best e-learning platforms to share my extensive knowledge in UX Design and Digital Product Development. This ongoing project, which I continue to grow, was entirely designed and developed by me using Figma and no-code tools like Webflow and Memberstack.

View Live

Sanko.io

Designed and co-founded a platform that empowers users to enhance their well-being and reach their highest potential. This platform incorporates impactful self-management practices, new behaviours, and therapies tailored to each individual's unique path.

View Live

Sanko.io

Designed and co-founded a platform that empowers users to enhance their well-being and reach their highest potential. This platform incorporates impactful self-management practices, new behaviours, and therapies tailored to each individual's unique path.

View Live

Sanko.io

Designed and co-founded a platform that empowers users to enhance their well-being and reach their highest potential. This platform incorporates impactful self-management practices, new behaviours, and therapies tailored to each individual's unique path.

View Live

Raf Consultancy

Developed a personal brand website for a close friend and former colleague from Influencer.com, where he served as the Chief Product Officer (CPO). He has now launched his own consultancy, and I assisted him in swiftly creating a professional personal brand and website. The entire project, from the initial discussion to the final product, was completed within four days.

Coming Soon

Raf Consultancy

Developed a personal brand website for a close friend and former colleague from Influencer.com, where he served as the Chief Product Officer (CPO). He has now launched his own consultancy, and I assisted him in swiftly creating a professional personal brand and website. The entire project, from the initial discussion to the final product, was completed within four days.

Coming Soon

Raf Consultancy

Developed a personal brand website for a close friend and former colleague from Influencer.com, where he served as the Chief Product Officer (CPO). He has now launched his own consultancy, and I assisted him in swiftly creating a professional personal brand and website. The entire project, from the initial discussion to the final product, was completed within four days.

Coming Soon

Dataru

Designed a unique platform that enables companies to aggregate all their social media accounts in one place and analyse the performance of each post across all channels. Utilising AI, the platform suggests optimal management of their marketing budget based on their KPIs.

Coming Soon

Dataru

Designed a unique platform that enables companies to aggregate all their social media accounts in one place and analyse the performance of each post across all channels. Utilising AI, the platform suggests optimal management of their marketing budget based on their KPIs.

Coming Soon

Dataru

Designed a unique platform that enables companies to aggregate all their social media accounts in one place and analyse the performance of each post across all channels. Utilising AI, the platform suggests optimal management of their marketing budget based on their KPIs.

Coming Soon

Pearson

Collaborated with Pearson for a year and a half to design and develop a digital library for children aged 8 to 16, intended for use in schools. Throughout the project, we partnered with over 50 schools worldwide, including in Canada and the USA, to test, design, and refine the digital library.

Coming Soon

Pearson

Collaborated with Pearson for a year and a half to design and develop a digital library for children aged 8 to 16, intended for use in schools. Throughout the project, we partnered with over 50 schools worldwide, including in Canada and the USA, to test, design, and refine the digital library.

Coming Soon

Pearson

Collaborated with Pearson for a year and a half to design and develop a digital library for children aged 8 to 16, intended for use in schools. Throughout the project, we partnered with over 50 schools worldwide, including in Canada and the USA, to test, design, and refine the digital library.

Coming Soon

The Creator Shop

Created and developed a unique platform for video creators, enabling them to sell their digital assets. The platform was designed using Figma and developed with No-Code tools such as Webflow and Memberstack.

Coming Soon

The Creator Shop

Created and developed a unique platform for video creators, enabling them to sell their digital assets. The platform was designed using Figma and developed with No-Code tools such as Webflow and Memberstack.

Coming Soon

The Creator Shop

Created and developed a unique platform for video creators, enabling them to sell their digital assets. The platform was designed using Figma and developed with No-Code tools such as Webflow and Memberstack.

Coming Soon

ReCap

Had the incredible opportunity to work on a unique AI project aimed at analysing video archives for broadcast companies such as ITV and BBC. I was responsible for the entire platform design throughout the project's duration, which was developed over a span of 10 months.

Coming Soon

ReCap

Had the incredible opportunity to work on a unique AI project aimed at analysing video archives for broadcast companies such as ITV and BBC. I was responsible for the entire platform design throughout the project's duration, which was developed over a span of 10 months.

Coming Soon

ReCap

Had the incredible opportunity to work on a unique AI project aimed at analysing video archives for broadcast companies such as ITV and BBC. I was responsible for the entire platform design throughout the project's duration, which was developed over a span of 10 months.

Coming Soon

Circles

Designed a unique platform enabling influencers to interact with their most dedicated fans. This project was completed in partnership with renowned social media influencer and serial entrepreneur Caspar Lee.

Coming Soon

Circles

Designed a unique platform enabling influencers to interact with their most dedicated fans. This project was completed in partnership with renowned social media influencer and serial entrepreneur Caspar Lee.

Coming Soon

Circles

Designed a unique platform enabling influencers to interact with their most dedicated fans. This project was completed in partnership with renowned social media influencer and serial entrepreneur Caspar Lee.

Coming Soon