Back

Laybuy

Laybuy

Laybuy

This was a fascinating and engaging project I completed with LayBuy, a fintech company based in New Zealand. I led the entire product and design initiative, collaborating with, conducting, and training three junior UX designers. This role allowed me to leverage my extensive experience to drive innovative solutions and ensure cohesive teamwork throughout the project's lifecycle.

The process

The process

The process

I began by creating concept designs, which I continuously tested with current users to ensure alignment with the Founder's vision. Once these designs were finalized, I held extensive meetings with the CTO to ensure that everything I designed could be effectively implemented in their product. After receiving the green light from both the Founder and the CTO, I commenced work on the design system. I started by laying the foundations and then proceeded to work on the components, ensuring that I involved the entire design team at each step. To facilitate their understanding, I utilized my YouTube tutorials to teach them how to create and manage design systems. As the design system evolved, I assigned them challenges and tasks that required them to apply these skills, fostering a deep understanding of how to create, manage, and maintain the system. Additionally, I initiated the creation of internal systems to optimize the entire delivery process. This involved helping everyone, from designers to developers, work together more efficiently, thereby reducing the time from idea to delivery. This optimization was achieved through a series of workshops and brainstorming sessions conducted throughout the project.

The result

The result

The result

After six months of hard work, the project concluded successfully, and we achieved all the targets we set for ourselves. I am pleased to report that, even a year after the project's completion, the team is still effectively managing, expanding, and utilising the design system and foundations I established during my tenure.I am extremely happy and pleased with the results and applaud the dedication and hard work everyone contributed to delivering this project. It was truly an amazing project and an extraordinary team with whom I hope to work again in the future.

© 2025 dennisleoca.com, All Rights Reserved.

© 2025 dennisleoca.com, All Rights Reserved.

© 2025 dennisleoca.com, All Rights Reserved.