This isn’t something you hear or read every day in a founder’s journal, but that doesn’t make it any less true.

What is curiosity

If you look it up, curiosity is defined as “a strong desire to know or learn something.” Pretty accurate, right? But here’s the thing. That curiosity seems to fade as we grow older. I don’t know why, but the older people get, the less curious they seem to be.

We all start as innocent kids who land on this planet with zero knowledge. We have no idea how we got here, why we’re here, or what we should be doing. So naturally, we explore. We touch, taste, and test everything. If you’ve ever seen a baby, you know exactly what I mean. They observe, analyze, and grab anything they can. That’s pure curiosity. Then, as we grow up, we start asking questions about everything. Why this? Why that? But slowly, that spark fades.

The problem

So why does curiosity fade away?

I think it’s because we start confusing information with knowledge. Somewhere along the way, we convince ourselves that knowing about something is the same as actually knowing it.

If my teacher tells me the planet is round, then it’s round. If my teacher tells me making money is hard, then that must be true, because they’re older and “know better.” And that’s where the real problem begins. We start believing that once we’ve heard something or read something, we already know it.

But that’s a complete illusion.

Over my life, I’ve probably read hundreds of books and blogs about building businesses, making money, and reaching financial independence. But that doesn’t mean I knew how to build a business, because I hadn’t actually tried.

Information and knowledge are not the same thing. You can store an infinite amount of information in your head, but if you don’t apply or test it, it never becomes knowledge. And the truth is, life rewards knowledge, not information. Everyone has access to information. Very few turn it into experience.

When I finally realised this, it felt like a slap in the face. Just like everyone else, as I grew older, I started thinking I already knew enough. My brain was satisfied with information, so I stopped being curious. Why burn energy doing something when you can just watch someone else do it and convince yourself you “get it”?

I mean, if someone asked me how to grow a business, I could explain it easily. I’ve watched Hormozi talk about marketing. I’ve listened to Steven Bartlett interview hundreds of founders. So yeah, I “know” exactly what to do, right?

That’s the trap. That’s why everyone online feels qualified to give advice. In their minds, they already know. Curiosity dies the moment certainty takes its place.

The solution

So how do we bring curiosity back?

It starts with admitting that we don’t know as much as we think we do. You don’t know how to make a YouTube video until you make one. You don’t know how to sell a product until you try selling it. Real learning starts when you move from knowing to doing.

Be curious enough not just to see, but to feel. Try, fail, and try again. The founders and entrepreneurs I admire most are insanely curious. They test, explore, and experiment constantly. The more they do, the more they learn, and the faster they move forward.

Curiosity is the antidote to stagnation. It’s what keeps us alive, creative, and moving. So stop saying “I know,” and start asking “what if?” Because the truth is, the moment you stop being curious, you stop growing.

I learned this the hard way. There was a time when I thought I already knew enough, and for years, I stopped experimenting. I stopped asking questions. I just followed what I thought was the right path. Until life showed me how little I actually knew. That experience humbled me, and it brought my curiosity back to life. And trust me, once you get it back, you never want to lose it again.