For years I’ve been trying to convince myself to be more consistent in creating content online, but for some reason it never worked. Every time I tried, I would get bored and uninspired until one day when everything clicked.

And today I want to share with you how this one shift completely changed the way I see content creation and how I moved from a consumer to a creator.

The conflict I ignored for years

I always knew how important content creation and distribution is for any business, but I never took it seriously. Because of my background as a product designer, I assumed that if I build a product that is good, people will naturally gravitate toward it. But that is not true, and anyone who built a real business knows this.

Not because the world is messed up. Not because people have short attention spans. The real reason is that everyone is overstimulated. If your product or content does not stand out, the brain just flushes it out. People process too much information every day and our biology cannot keep up. Most of the time we are running on autopilot.

If you want to test this, scroll on Instagram or TikTok for 30 minutes. Then try to remember what you saw. You will recall one or two things at best. If you scroll past 60 posts and remember one, that is roughly 1.67 percent retention. That is the world we live in.

So when someone told me, “just post man”, my logical brain screamed back, “what is the point!”. Why create more noise in a world overflowing with it.

My first messy attempt at consistency

Still, I tried. I posted for the sake of posting because I thought consistency was everything. I shared random things. Going out. Cool cars. Nice vacations. Whatever I thought would look good online.

And nothing happened. Because why would it. If you do not stand out with a powerful personality, nobody cares about your lifestyle posts. What value do you get from me showing you that I ate a nice meal at Savoy in London. Absolutely zero.

So I quit. Like everyone does.

But the idea did not go away.

Trying to be valuable but losing myself along the way

I realised I was adding no value, so I tried fixing that by posting only about design. I have been in the industry for over a decade and I had a lot to share, so it felt like the logical thing to do.

And it worked. Slowly my socials started growing. Engagement increased. People reached out. I made online friends. It felt good.

Until it didn’t.

Because after a few months, once the excitement faded, I realised I was posting what everyone else was posting. And although I love design and digital products, my passion was never about telling people their corner radius should be 4px or that their color needs to be slightly more saturated. Honestly, I never cared about that.

What I love about design is the impact it has on business. How it cuts through noise. How it helps an idea break into the world. But for some reason I was not talking about that, because I convinced myself nobody cared.

So after a year and a half of forcing myself to post what I thought people wanted, I stopped again.

The day everything shifted

I remember this morning clearly.

I woke up before everyone else. The house was quiet. My kid was still asleep. My wife was resting next to him. I walked into the kitchen, made a coffee, and sat down with this strange heaviness in my chest.

And out of nowhere, this simple thought hit me.

Stop pretending.

Stop posting what you think people want. Stop being the version of yourself that fits the mold. Be yourself. Even if it is weird. Even if it does not fit the creator template. At least you will attract the people who actually get you.

So that day, something shifted.

I started posting again. But this time I talked about the things I am genuinely interested in. Business, building digital products, entrepreneurship, F1, tennis, all the things that make me who I am.

With one rule.

If the post does not provide value, I don’t publish it.

If it does, I hit post.

The unexpected reward of being honest

And that is when everything changed.

Not in my numbers. In me.

I started enjoying the process. I woke up excited to write a blog post, record a video, share something on X. I wasn’t chasing likes anymore. I wasn’t performing online. I was just being myself and sharing what I was learning.

People felt it.

They started engaging more.

They opened up conversations.

They shared my posts.

For the first time, it felt real.

And by being honest, something strange happened. I became a learning machine. Instead of recycling things that already exist, I had to push myself to learn new things so I could bring value. That meant reading more, experimenting more, documenting my journey, and improving faster than I ever expected.

In four weeks of doing this, I grew more than I had in years as a designer and consultant.

The real reason I am creating content in 2026

I started because I realised that creating content forces me to become the person I always wanted to be. It keeps me accountable. It pushes me to evolve. It forces me to learn faster, think deeper, and grow as both an entrepreneur and a human.

Content is not about algorithms.

Content is not about likes.

Content is not about fame.

It is about transformation.

The punchline, the takeaway, the thing I want you to remember

If you take anything from this, let it be this.

Start creating content for your future self, not your current one.

Because the moment you shift from consuming the world to contributing to it, everything in your life begins to change. Your identity. Your confidence. Your skills. Your opportunities. The people you meet. The person you become.

And the sooner you start, the sooner your life starts moving in the direction you always wanted.

This is why I started creating content in 2026.

And trust me, this is only the beginning.