The Lean UX Playbook

for Startup Founders

The Lean UX Playbook

for Startup Founders

The Lean UX Playbook

for Startup Founders

Build products people actually understand.

A practical playbook for founders who want traction without bloated UX.


Written by a product designer with 15+ years building and fixing real products.

The Lean UX Playbook

Enter your name and email to get instant access

to the playbook.

The Lean UX Playbook

Enter your name and email to get instant access

to the playbook.

The Lean UX Playbook

Enter your name and email to get instant access

to the playbook.

Why am I doing this?

What is the mission?

What’s the catch?

Who is this for?

Why should I listen to you?

Where can I follow the journey?

Why am I doing this?

What is the mission?

What’s the catch?

Who is this for?

Why should I listen to you?

Where can I follow the journey?

Why am I doing this?

What is the mission?

What’s the catch?

Who is this for?

Why should I listen to you?

Where can I follow the journey?

Why am I doing this?

What is the mission?

What’s the catch?

Who is this for?

Why should I listen to you?

Where can I follow the journey?

Top questions

answered

Top questions

answered

Top questions

answered

The honest answers behind why I started this, what I’m building, and where it’s all going.

The honest answers behind why I started this, what I’m building, and where it’s all going.

The honest answers behind why I started this, what I’m building, and where it’s all going.

Why am I doing this?

What is the mission?

What’s the catch?

Who is this for?

Why should I listen to you?

Where can I follow the journey?

© 2025 dennisleoca.com, All Rights Reserved.

© 2025 dennisleoca.com, All Rights Reserved.

© 2025 dennisleoca.com, All Rights Reserved.