Growth Starts with
Smarter Experiences
Growth Starts with
Smarter Experiences
Growth Starts with
Smarter Experiences
I partner with companies to craft smarter user experiences that fuel real business growth, stronger retention, and higher revenue.
I partner with companies to craft smarter user experiences that fuel real business growth, stronger retention, and higher revenue.
I partner with companies to craft smarter user experiences that fuel real business growth, stronger retention, and higher revenue.
Companies I helped so far
Companies I helped so far
Smarter Experiences
Stronger Business
Smarter Experiences
Stronger Business
Growth doesn’t happen by accident. It starts with smarter experiences.
Growth doesn’t happen by accident. It starts with smarter experiences.
Clarity Call
Starter Sprint
Starter Sprint + Prototype
Growth Sprint
Leadership Workshop
Starting at
$450
Who is it for?
Founders, PMs, or teams facing tricky UX challenges or urgent product decisions.
What is included?
60-min live Zoom session (recorded)
My honest input on your product, UX, user flow, or launch strategy
Recording of the full session
Access to relevant templates or visuals if helpful
Optional: apply this fee as credit toward any sprint within 14 days
Why do I need this?
A single UX blind spot can quietly cost you $2.5K-$15K/month in churn or missed conversions. This call gives you fast, expert feedback to unlock wins and avoid expensive missteps, when timing matters most.
Risk-Free Guarantee
I’m committed to delivering real, actionable value. If you fully engage but feel the results don’t meet expectations, reach out within 7 days. I’ll make it right with extra support or a fair refund.
Clarity Call
Starter Sprint
Starter Sprint + Prototype
Growth Sprint
Leadership Workshop
Starting at
$450
Who is it for?
Founders, PMs, or teams facing tricky UX challenges or urgent product decisions.
What is included?
60-min live Zoom session (recorded)
My honest input on your product, UX, user flow, or launch strategy
Recording of the full session
Access to relevant templates or visuals if helpful
Optional: apply this fee as credit toward any sprint within 14 days
Why do I need this?
A single UX blind spot can quietly cost you $2.5K-$15K/month in churn or missed conversions. This call gives you fast, expert feedback to unlock wins and avoid expensive missteps, when timing matters most.
Risk-Free Guarantee
I’m committed to delivering real, actionable value. If you fully engage but feel the results don’t meet expectations, reach out within 7 days. I’ll make it right with extra support or a fair refund.
Clarity Call
Starter Sprint
Starter Sprint + Prototype
Growth Sprint
Leadership Workshop
Starting at
$450
Who is it for?
Founders, PMs, or teams facing tricky UX challenges or urgent product decisions.
What is included?
60-min live Zoom session (recorded)
My honest input on your product, UX, user flow, or launch strategy
Recording of the full session
Access to relevant templates or visuals if helpful
Optional: apply this fee as credit toward any sprint within 14 days
Why do I need this?
A single UX blind spot can quietly cost you $2.5K-$15K/month in churn or missed conversions. This call gives you fast, expert feedback to unlock wins and avoid expensive missteps, when timing matters most.
Risk-Free Guarantee
I’m committed to delivering real, actionable value. If you fully engage but feel the results don’t meet expectations, reach out within 7 days. I’ll make it right with extra support or a fair refund.
A few highlights
from My Journey
A few highlights
from My Journey
Every highlight here reflects the power of smarter user experience.
Every highlight here reflects the power of smarter user experience.
15+
15+
15+
Years crafting smarter digital experiences
Years crafting smarter digital experiences
Years crafting smarter digital experiences
$65M+
$65M+
$65M+
In client revenue growth
In client revenue growth
In client revenue growth
12+
12+
12+
Startups funded through better UX
Startups funded through better UX
Startups funded through better UX
17+
17+
17+
Product teams transformed
Product teams transformed
Product teams transformed
50%
50%
50%
Faster delivery through UX systems
Faster delivery through UX systems
Faster delivery through UX systems
33+
33+
33+
Digital products launched to market success
Digital products launched to market success
Digital products launched to market success
Proven Results
Proven Results
A few examples of how smarter experiences delivered measurable results.
Revenue Growth
£2.5M annual revenue increase through UX optimization at Barclays.
Optimizing Barclays’ credit card application flow and key landing pages led to a significant boost in conversion rates.
The outcome: an increase of over £2.5M in annual revenue, driven by smarter user journeys and improved digital experiences.Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
SaaS Pre-Seed Fundraising Win
$2M raised using only a clickable prototype
Collaborated with an early-stage SaaS startup to design and deliver a high-fidelity prototype that became the centerpiece of their pitch to investors.Without a development team or working product, the prototype demonstrated the vision so clearly that they successfully raised $2M in pre-seed funding, all before writing a single line of code.
Design System Efficiency
Promo pages deployed 50% faster using a proprietary design system
Helped Booking.com build a custom design system that enabled product and marketing teams to launch promotional pages twice as fast.This system was built from the ground up, a first for the company, and it radically reduced handoff time, aligned design across departments, and cut promo deployment time in half without sacrificing quality
Revenue Growth
£2.5M annual revenue increase through UX optimization at Barclays.
Optimizing Barclays’ credit card application flow and key landing pages led to a significant boost in conversion rates.
The outcome: an increase of over £2.5M in annual revenue, driven by smarter user journeys and improved digital experiences.Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
SaaS Pre-Seed Fundraising Win
$2M raised using only a clickable prototype
Collaborated with an early-stage SaaS startup to design and deliver a high-fidelity prototype that became the centerpiece of their pitch to investors.Without a development team or working product, the prototype demonstrated the vision so clearly that they successfully raised $2M in pre-seed funding, all before writing a single line of code.
Design System Efficiency
Promo pages deployed 50% faster using a proprietary design system
Helped Booking.com build a custom design system that enabled product and marketing teams to launch promotional pages twice as fast.This system was built from the ground up, a first for the company, and it radically reduced handoff time, aligned design across departments, and cut promo deployment time in half without sacrificing quality
Revenue Growth
£2.5M annual revenue increase through UX optimization at Barclays.
Optimizing Barclays’ credit card application flow and key landing pages led to a significant boost in conversion rates.
The outcome: an increase of over £2.5M in annual revenue, driven by smarter user journeys and improved digital experiences.Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
SaaS Pre-Seed Fundraising Win
$2M raised using only a clickable prototype
Collaborated with an early-stage SaaS startup to design and deliver a high-fidelity prototype that became the centerpiece of their pitch to investors.Without a development team or working product, the prototype demonstrated the vision so clearly that they successfully raised $2M in pre-seed funding, all before writing a single line of code.
Design System Efficiency
Promo pages deployed 50% faster using a proprietary design system
Helped Booking.com build a custom design system that enabled product and marketing teams to launch promotional pages twice as fast.This system was built from the ground up, a first for the company, and it radically reduced handoff time, aligned design across departments, and cut promo deployment time in half without sacrificing quality
Revenue Growth
£2.5M annual revenue increase through UX optimization at Barclays.
Optimizing Barclays’ credit card application flow and key landing pages led to a significant boost in conversion rates.
The outcome: an increase of over £2.5M in annual revenue, driven by smarter user journeys and improved digital experiences.Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
SaaS Pre-Seed Fundraising Win
$2M raised using only a clickable prototype
Collaborated with an early-stage SaaS startup to design and deliver a high-fidelity prototype that became the centerpiece of their pitch to investors.Without a development team or working product, the prototype demonstrated the vision so clearly that they successfully raised $2M in pre-seed funding, all before writing a single line of code.
Design System Efficiency
Promo pages deployed 50% faster using a proprietary design system
Helped Booking.com build a custom design system that enabled product and marketing teams to launch promotional pages twice as fast.This system was built from the ground up, a first for the company, and it radically reduced handoff time, aligned design across departments, and cut promo deployment time in half without sacrificing quality
Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
SaaS
Pre-Seed Fundraising Win
$2M raised using only a clickable prototype
Collaborated with an early-stage SaaS startup to design and deliver a high-fidelity prototype that became the centerpiece of their pitch to investors.Without a development team or working product, the prototype demonstrated the vision so clearly that they successfully raised $2M in pre-seed funding, all before writing a single line of code.
Design System Efficiency
Promo pages deployed 50% faster using a proprietary design system
Helped Booking.com build a custom design system that enabled product and marketing teams to launch promotional pages twice as fast.This system was built from the ground up, a first for the company, and it radically reduced handoff time, aligned design across departments, and cut promo deployment time in half without sacrificing quality
Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
SaaS
Pre-Seed Fundraising Win
$2M raised using only a clickable prototype
Collaborated with an early-stage SaaS startup to design and deliver a high-fidelity prototype that became the centerpiece of their pitch to investors.Without a development team or working product, the prototype demonstrated the vision so clearly that they successfully raised $2M in pre-seed funding, all before writing a single line of code.
Design System Efficiency
Promo pages deployed 50% faster using a proprietary design system
Helped Booking.com build a custom design system that enabled product and marketing teams to launch promotional pages twice as fast.This system was built from the ground up, a first for the company, and it radically reduced handoff time, aligned design across departments, and cut promo deployment time in half without sacrificing quality
Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
SaaS
Pre-Seed Fundraising Win
$2M raised using only a clickable prototype
Collaborated with an early-stage SaaS startup to design and deliver a high-fidelity prototype that became the centerpiece of their pitch to investors.Without a development team or working product, the prototype demonstrated the vision so clearly that they successfully raised $2M in pre-seed funding, all before writing a single line of code.
Design System Efficiency
Promo pages deployed 50% faster using a proprietary design system
Helped Booking.com build a custom design system that enabled product and marketing teams to launch promotional pages twice as fast.This system was built from the ground up, a first for the company, and it radically reduced handoff time, aligned design across departments, and cut promo deployment time in half without sacrificing quality
Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
SaaS
Pre-Seed Fundraising Win
$2M raised using only a clickable prototype
Collaborated with an early-stage SaaS startup to design and deliver a high-fidelity prototype that became the centerpiece of their pitch to investors.Without a development team or working product, the prototype demonstrated the vision so clearly that they successfully raised $2M in pre-seed funding, all before writing a single line of code.
Design System Efficiency
Promo pages deployed 50% faster using a proprietary design system
Helped Booking.com build a custom design system that enabled product and marketing teams to launch promotional pages twice as fast.This system was built from the ground up, a first for the company, and it radically reduced handoff time, aligned design across departments, and cut promo deployment time in half without sacrificing quality
Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
Revenue Growth
£2.5M annual revenue increase through UX optimization at Barclays.
Optimizing Barclays’ credit card application flow and key landing pages led to a significant boost in conversion rates.
The outcome: an increase of over £2.5M in annual revenue, driven by smarter user journeys and improved digital experiences.Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
SaaS Pre-Seed Fundraising Win
$2M raised using only a clickable prototype
Collaborated with an early-stage SaaS startup to design and deliver a high-fidelity prototype that became the centerpiece of their pitch to investors.Without a development team or working product, the prototype demonstrated the vision so clearly that they successfully raised $2M in pre-seed funding, all before writing a single line of code.
Design System Efficiency
Promo pages deployed 50% faster using a proprietary design system
Helped Booking.com build a custom design system that enabled product and marketing teams to launch promotional pages twice as fast.This system was built from the ground up, a first for the company, and it radically reduced handoff time, aligned design across departments, and cut promo deployment time in half without sacrificing quality
Revenue Growth
£2.5M annual revenue increase through UX optimization at Barclays.
Optimizing Barclays’ credit card application flow and key landing pages led to a significant boost in conversion rates.
The outcome: an increase of over £2.5M in annual revenue, driven by smarter user journeys and improved digital experiences.Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
SaaS Pre-Seed Fundraising Win
$2M raised using only a clickable prototype
Collaborated with an early-stage SaaS startup to design and deliver a high-fidelity prototype that became the centerpiece of their pitch to investors.Without a development team or working product, the prototype demonstrated the vision so clearly that they successfully raised $2M in pre-seed funding, all before writing a single line of code.
Design System Efficiency
Promo pages deployed 50% faster using a proprietary design system
Helped Booking.com build a custom design system that enabled product and marketing teams to launch promotional pages twice as fast.This system was built from the ground up, a first for the company, and it radically reduced handoff time, aligned design across departments, and cut promo deployment time in half without sacrificing quality
Revenue Growth
£2.5M annual revenue increase through UX optimization at Barclays.
Optimizing Barclays’ credit card application flow and key landing pages led to a significant boost in conversion rates.
The outcome: an increase of over £2.5M in annual revenue, driven by smarter user journeys and improved digital experiences.Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
SaaS Pre-Seed Fundraising Win
$2M raised using only a clickable prototype
Collaborated with an early-stage SaaS startup to design and deliver a high-fidelity prototype that became the centerpiece of their pitch to investors.Without a development team or working product, the prototype demonstrated the vision so clearly that they successfully raised $2M in pre-seed funding, all before writing a single line of code.
Design System Efficiency
Promo pages deployed 50% faster using a proprietary design system
Helped Booking.com build a custom design system that enabled product and marketing teams to launch promotional pages twice as fast.This system was built from the ground up, a first for the company, and it radically reduced handoff time, aligned design across departments, and cut promo deployment time in half without sacrificing quality
Revenue Growth
£2.5M annual revenue increase through UX optimization at Barclays.
Optimizing Barclays’ credit card application flow and key landing pages led to a significant boost in conversion rates.
The outcome: an increase of over £2.5M in annual revenue, driven by smarter user journeys and improved digital experiences.Conversion Lift
£44M+ annual revenue increase from improved booking UX
Worked closely with Booking.com’s internal UX team to optimize their accommodation booking flow, the company’s highest-revenue engine. The resulted in a measurable lift in conversion rates that contributed to a £44M annual revenue increase, achieved through smarter flow design and high-impact UX decisions in a high-stakes environment.
SaaS Pre-Seed Fundraising Win
$2M raised using only a clickable prototype
Collaborated with an early-stage SaaS startup to design and deliver a high-fidelity prototype that became the centerpiece of their pitch to investors.Without a development team or working product, the prototype demonstrated the vision so clearly that they successfully raised $2M in pre-seed funding, all before writing a single line of code.
Design System Efficiency
Promo pages deployed 50% faster using a proprietary design system
Helped Booking.com build a custom design system that enabled product and marketing teams to launch promotional pages twice as fast.This system was built from the ground up, a first for the company, and it radically reduced handoff time, aligned design across departments, and cut promo deployment time in half without sacrificing quality
What Clients Say
What Clients Say
Testimonials from businesses that turned strategy into success.
Testimonials from businesses that turned strategy into success.
Working with Dennis has been a true pleasure. He took the time to deeply understand and empathize with my vision, and his flawless execution brought it to life exactly as I imagined, from the design to the animations. Dennis is incredibly easy to work with, always offering valuable feedback and striving for improvement. I highly recommend him for UX/UI and strategic work.
Rafael Franco
CPTO / Advisor / Fractional
Since September 2023, Dennis has been a key part of our SaaS product team, delivering exceptional UI design and video content with incredible speed and creativity. He thrives in uncertainty, needs little direction, and consistently exceeds expectations. His insights and dedication have been vital to our success. We highly recommend him.
Marianne Brits-Strodl
Director of Digital Products & Services
Finding a great designer was incredibly difficult. I spent a long time searching without success. Discovering Dennis honestly felt like a godsend. His skills, creativity, and understanding of what I needed made all the difference. I couldn’t be happier with the results and highly recommend working with him.
West Stringfellow
CEO, Founder & Creator
Dennis has a real talent for creating simple yet striking designs that instantly capture attention. His team is incredibly fast, flexible, and always delivers high-quality results. Working with them has been seamless and enjoyable. I highly recommend Dennis and his team to anyone looking for outstanding design work.
Joel Woodcock
Sales & Marketing Director at Multifix
It was an immense pleasure to work with Dennis on revamping Intamac’s website. As a 20 year old IoT software company, we pivoted our business model and strategy, thus requiring rebranding and also an exercise of aligning our new strategy with our website and other key digital touch points.
Vamshi Lingampaly
Chief Commercial Officer
Dennis has worked closely with NMR since 2014. His eye for detail, design approach and end result is always impressive. Here at NMR we love Dennis’s collaborative approach to projects more importantly we love building things together.
Dominic Warren
Director of Digital Products & Services
Frequently Asked
Questions
Frequently Asked
Questions
01
What are these UX sprints best for?
01
What are these UX sprints best for?
01
What are these UX sprints best for?
02
Do you only work with tech companies and SaaS?
02
Do you only work with tech companies and SaaS?
02
Do you only work with tech companies and SaaS?
03
What happens after I book a sprint or a call
03
What happens after I book a sprint or a call
03
What happens after I book a sprint or a call
04
Do you do full redesigns or ongoing work?
04
Do you do full redesigns or ongoing work?
04
Do you do full redesigns or ongoing work?
05
Can you customise a sprint to fit my project?
05
Can you customise a sprint to fit my project?
05
Can you customise a sprint to fit my project?
06
How fast can I expect results?
06
How fast can I expect results?
06
How fast can I expect results?
07
Can I use the Clarity Call fee towards a bigger sprint?
07
Can I use the Clarity Call fee towards a bigger sprint?
07
Can I use the Clarity Call fee towards a bigger sprint?
08
Do you work with early-stage startups without funding?
08
Do you work with early-stage startups without funding?
08
Do you work with early-stage startups without funding?
09
What tools do you use to deliver your work?
09
What tools do you use to deliver your work?
09
What tools do you use to deliver your work?
10
What if I need more help after the sprint?
10
What if I need more help after the sprint?
10
What if I need more help after the sprint?
11
How do I request a refund?
11
How do I request a refund?
11
How do I request a refund?
12
What if I’m unsure which service to choose?
12
What if I’m unsure which service to choose?
12
What if I’m unsure which service to choose?